SABIC Inspires Future Designers to Tackle Safety Challenges



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Detroit,  USA -- December  16, 2013

SABIC continues to collaborate with the designers of today and tomorrow early in product development to enable materials innovation throughout diverse industries. Most recently, the company worked with the College for Creative Studies (CCS) in Detroit, Michigan to develop the “Design for Safety” workshop, an intensive 5-week program for students in the College's MFA in Interdisciplinary Design program. This unique program challenged students to use SABIC’s high performance LEXAN™ resin to develop innovative, business-ready design concepts that focus on safety issues across diverse industries. SABIC’s participation with CCS speaks to the company’s on-going efforts to develop deep relationships within the design community, which will enable innovation now and into the future. The workshop served as a valuable experience for the students, who learned the importance of collaborating with material suppliers throughout the design process, particularly in the early phases, when materials identification and selection can take projects in new and creative directions.

“We were eager to facilitate an opportunity where future designers could explore the possibilities of the LEXAN resin portfolio in multiple industries and settings,” said Tony Cerruti, Americas Regional Marketing Director. “We chose to partner with CCS because of its unique emphasis on developing both design and business expertise. This dual focus gives CCS students the ability to generate ideas that can have a real impact—ideas with a defined value proposition that could potentially be developed for our customers.”

During the workshop, students were coached through three project phases: discovery (research), ideation (ideas and concept development) and execution (prototype development). Working closely with their instructors, the teams learned to apply market research and entrepreneurial fundamentals while following a multi-phase project plan to deliver a successful outcome. The workshop culminated with a competition featuring submissions from four teams to a panel of judges, which included members of the design community, CCS and SABIC.

“By working alongside a materials solution provider like SABIC, this workshop gave our students the valuable experience of collaborating with industry stakeholders throughout the various stages of the design process and developing concepts that meet practical needs in an innovative way,” said Joanne Healy, Dean of Graduate Studies at CCS.

LEXAN Resin Portfolio Enables Unique Design Concepts

With virtually limitless options for geometry, color, texture, and transparency, LEXAN resin offers extraordinary design freedom and can help designers bring their most imaginative ideas to life. LEXAN resin also offers excellent heat and chemical resistance, lightweight durability, impact resistance and performance in extreme environments, making the portfolio ideal for the concept of this safety focused workshop.

The winning team of Peng Zhan (CCS), Tung Ting Kan (Hong Kong Polytechnic), Elisabeth Hoelzl (FH Joanneum) and Russell Meschler (CCS) presented a solution to improve the air travel experience. Current FAA regulations prohibit certain items like liquids or small sharp objects from being brought onto airplanes, which can result in passengers having to leave some carry-on valuables behind. The team developed a durable, transparent and lightweight transport case using LEXAN resin and featuring a remote-controlled locking system that would be allowed through security and onto the plane. The case could only be opened using an encrypted mobile application once the passenger arrived at their final destination. The team strengthened their business case by presenting a comprehensive implementation plan and identifying ways for the solution to be translated to address issues within other industries, including the international courier service where secure shipment of confidential or sensitive goods is required.

There is a growing need to more safely deliver and distribute humanitarian supplies in disaster zones. The runner-up team presented a design concept for a polycarbonate airdrop container to address this increasingly critical need The versatility of LEXAN resin in this application can help provide a lightweight, durable, and recyclable product that is stackable and easily transportable—a significant improvement from the product currently in use which is heavy, difficult to assemble, and can be dangerous to the people receiving supplies.

In addition to the CCS workshop, SABIC has participated in similar research and design competitions.  Collaborating with London’s Royal College of Art (RCA) in two programs —VISIcON and PLASTicon — RCA students were invited to explore new applications of SABIC plastic technologies in vehicle design. Through these relationships, SABIC continues its commitment to collaboration with the design community early on in the product innovation cycle, stretching materials technology and design boundaries.

For additional information on SABIC’s LEXAN resin, please go to www.sabic-ip.com. For technical product inquiries, please contact us at www.sabic-ip.com/prtechinquiry.

Notes to Editors

  • Brands marked with ™ are trademarks of SABIC
  • SABIC is a registered trademark of SABIC Holding Europe B.V.
  • High-resolution photos are available upon request
  • SABIC should be written in every instance in all uppercase

About SABIC

Saudi Basic Industries Corporation (SABIC) ranks among the world’s top petrochemical companies. The company is among the world’s market leaders in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and fertilizers.

SABIC recorded a net profit of SR 24.72 billion (US$ 6.59 billion) in 2012. Sales revenues for 2012 totaled SR 189 billion (US$ 50.40 billion). Total assets stood at SR 338 billion (US$ 90.13 billion) at the end of 2012.

SABIC’s businesses are grouped into Chemicals, Polymers, Performance Chemicals, Fertilizers, Metals and Innovative Plastics. SABIC has significant research resources with 17 dedicated Technology & Innovation facilities in Saudi Arabia, the USA, the Netherlands, Spain, Japan, India and South Korea. The company operates in more than 40 countries across the world with around 40,000 employees worldwide.

SABIC manufactures on a global scale in Saudi Arabia, the Americas, Europe and Asia Pacific.

Headquartered in Riyadh, SABIC was founded in 1976 when the Saudi Arabian Government decided to use the hydrocarbon gases associated with its oil production as the principal feedstock for production of chemicals, polymers and fertilizers. The Saudi Arabian Government owns 70 percent of SABIC shares with the remaining 30 percent held by private investors in Saudi Arabia and other Gulf Cooperation Council countries.

About Innovative Plastics

SABIC’s Innovative Plastics business is a leading, global supplier of engineering thermoplastics with an 80-year history of breakthrough solutions that solve its customers’ most pressing challenges. Today, Innovative Plastics is a multi-billion-dollar company with operations in more than 35 countries and approximately 9,000 employees worldwide. The company continues to lead the plastics industry with customer collaboration and continued investments in new polymer technologies, global application development, process technologies, and environmentally responsible solutions that serve diverse markets such as Healthcare, Transportation, Automotive, Electrical, Lighting and Consumer Electronics. The company’s extensive product portfolio includes thermoplastic resins, coatings, specialty compounds, film, and sheet. Innovative Plastics (www.sabic-ip.com) is a wholly owned subsidiary of Saudi Basic Industries Corporation (SABIC).


About College for Creative Studies:

Located in the heart of Detroit, the College for Creative Studies (CCS) educates artists and designers to be leaders in creative professions. A private, fully accredited college, CCS enrolls more than 1,400 students pursuing Bachelor of Fine Arts (BFA) and Master of Fine Arts (MFA) degrees.

Students in the BFA program can major in Advertising: Copywriting, Advertising Design, Crafts, Entertainment Arts, Fine Arts, Graphic Design, Illustration, Interior Design, Photography, Product Design and Transportation Design, in addition to a dual major Art Education program. Students in the MFA program can major in Interdisciplinary Design and Transportation Design. The College also offers non-credit courses in the visual arts through its Continuing Education programs and opportunities for youth through its Community Arts Partnerships programs.

 

For more information contact:

Innovative Plastics Media Contacts

Jason Forget
E: media.inquiries@sabic-ip.com
T: 413-448-5890

Agency Media Contacts

Kate Rambo
E: krambo@webershandwick.com
T: 617-520-7048



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