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SABIC Innovative Plastics helps Newton Peripherals create MoGo, the laptop mouse that roared
Flame-retardant CYCOLOY resin delivers stiffness and durability at exceptional thinness, letting users store and charge the mouse inside their laptops
“Our goal was to design and produce a mouse with an extremely thin form factor while still providing the functionality, usability and attractive appearance of standard mice,” said Matt Westover, president and CEO. “We wanted the mouse to have a weighty, solid feel without actual mass and bulk, since it had to fit into a standard PC card slot in the laptop. And of course, since mice get banged and dropped, our product had to be durable. Finally, we wanted to make the mouse affordable to drive broad adoption.”
Newton Peripherals’ design team is headed by Director of Engineering, Terry Jones, who added, “The materials we chose had to be flame retardant since the mouse essentially becomes an embedded component of the laptop when stored. And we wanted flame retardance without the use of brominated additives so we could comply with the European Union’s RoHS directive.”
Although the company briefly considered steel for the frame and kickstand of the mouse, metal was quickly ruled out due to high cost and heavy weight. The team quickly recognized that thermoplastics were the best choice for this unique and demanding application.
Jones noted, “The SABIC Innovative Plastics team of technicians application development experts worked closely with my designers and our molder to optimize both the design and the processing parameters for best results.”
The MoGo Mouse launched in 2007. The original version, the Bluetooth-enabled MoGo Mouse BT™, has since been expanded to include the MoGo Presenter Mouse X54™ and the MoGo Media Mouse X54™. Both retail for $69 to $79.
Currently the MoGo Mouse product line is sold in 40 countries by several large computer manufacturers, each selling it with their computers under the MoGo Mouse brand name.
He concluded, “SABIC Innovative Plastics was great to work with, and their thermoplastic technology was absolutely essential in making the MoGo Mouse a reality. Without this amazing material, we could not have delivered a product with the thinness, durability, cost-effectiveness and aesthetics that have been essential to its tremendous success.”
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